Apple WWDC17
Apple WWDC17 (2022) is a recreation of Apple’s WWDC17 iMac Pro product reveal video. This project required a broad understanding of video production workflow, from storyboarding to modeling, lighting, animating, editing, and coloring.
A long time ago, I fell in love with Apple’s branding. Their clean product animations, creative commercials, and simple typography created an exceptional consumer experience. As an exercise in 3D motion design, I recreated the reveal video for the iMac Pro — the same computer I used to make the video.
Chapman’s studio art department selected the work for the Spring 2022 Student Departmental Exhibition, held at the Guggenheim Gallery.