PC BUILD 1.0

PC BUILD 1.0 (2022) is a new take on “boxes-to-built” posts, as seen across social media. This 24-second, seamless video loop represents weeks of research spent finding the best parts for a powerful content-creation machine.

This was my first time building a computer, and I knew I wanted to showcase it on social media in a way that respected the process it took to make it. My goal was to make a seemingly ordinary video that surprises viewers and makes them double-take.

Initially made for Reels, the video collected over 50,000 views on Instagram and more than 3,000 upvotes on Reddit. Several of the tagged part manufacturers interacted with the post.

Tools

Made in Blender, After Effects, Premiere Pro, Photoshop, and Illustrator